|Most important info on back!|
Sometimes you look, and you've never heard of it; sometimes you look, and you say, "La Mancha? Like Don Quixote?" And that's why you look.
#2 - The Grape
Even if the grape name is completely unknown to you, you can at least ask someone in a wine shop, "Murfatlar - how much like Pinot Grigio is that?" and start a conversation.
#3 - The Year
My general rule is to drink white wine overwhelmingly young. My habit is that when it comes to red wine, almost anything goes. Except for the price, this is the only number you need to know going into a bottle of wine.